OUR CENTRAL STRENGTH
LED BY PURPOSE
Nalleli founded ProActive Safety out of necessity and love — love for her father, who worked long days in construction, and for the workers who remind her of him every day. From her early days in a legal office handling workplace injury cases to running field audits for major oil and gas companies, she’s seen every side of what goes wrong when safety isn’t done right.
What sets Nalleli apart is her gift for communication. Whether it’s coaching a field crew, mentoring a new safety admin, or consulting for C-suite leaders, she connects with people on a human level — and makes safety stick.
As a bilingual Latina CEO with deep working-class roots, she built ProActive Safety not just as a service provider but as a trusted partner for companies serious about keeping their workers alive, respected, and equipped.
Nalleli Valverde
CEO and Founder
OUR HISTORY
Mission Statement: “To keep workers safe, companies compliant, and families whole by making safety simple, bilingual, and backed by technology.”
Core Values (S.A.F.E.):
S – Self-Awareness
A – Action-Oriented
F – Forward-Driven Digitalization
E – Ethical Responsibility